YouTube has recently put out a new set guidelines aimed at ensuring that the videos that get uploaded by users are more “advertiser-friendly”. This means that people on YouTube can get videos de-listed for monetization, meaning they will be unable to generate ad revenue for those videos, because those videos aren’t considered “friendly” to advertisers.
Below is a list of content that YouTube deems inappropriate for advertising:
Content that is considered “not advertiser-friendly” includes, but is not limited to:
- Sexually suggestive content, including partial nudity and sexual humor
- Violence, including display of serious injury and events related to violent extremism
- Inappropriate language, including vulgar harassment, swearing and vulgar language
- Promotion of drugs and regulated substances, including selling, use, and abuse of such items
- Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown.
What this ultimately amounts to is that your videos can be de-listed for monetization if you not only talk about the wrong things (like social justice warriors, terrorism and Hillary Clinton) and possibly hold the wrong opinion but even so much as make a raunchy joke or shout “fuck”. This can’t be good for the AVGN I assume.
It’s not even a level playing field either, as the likes of CNN can still generate ad revenue from videos that surely violate this policy. I suspect this is an attempt on the part of YouTube to discourage those who generate income from YouTube videos from holding the wrong opinion or saying the wrong things, or just to create a nice habitat – nay, safe space! – for advertisers.
Not to mention, here’s an example I found of just how insane this policy is.
I would also like to address the inevitable “YouTube is a private company therefore they can do whatever they want”. Can big private companies do whatever they want? I’m not so sure of that, even though I identify as a libertarian. I would think that there are certain things that private businesses and corporations aren’t allowed to do. After all, are they not subject to the law just as private individuals are? And the thing is, I don’t think the people who are defending the right of big social media companies to ban people for having the wrong opinion or talking about the wrong sort of subject matter would be so keen to defend Chick-fil-A for refusing to serve gay people because they don’t believe in same sex marriage, or McDonald’s for allowing people the choice to eat unhealthy fast foods, or GM for making veritable death cabs and selling them on the market, or companies like Halliburton for being able to profiteer off of the Iraq War, or big tech companies that dump hardware in places like Ghana where it creates e-waste that releases toxic chemicals when burned in landfills. It seems fairly obvious, then, that the people defending big social media only do so out of convenience, based on the fact that the people being censored, delisted or banned are usually people with opinions they don’t like.
I am of the opinion that social media companies need to uphold the freedom of speech of all its users for the simple reason that they are a very large platform for speech. Millions of people around the world use YouTube, Facebook and Twitter, and they need it in order to connect with others in the modern world as well as to succeed. I, personally, need Facebook in order to stay in contact with my fellow game design students when I am at home so that we can discuss the project and help each other do our work. They are that important to everyday life nowadays, and they create a massive platform for anyone to express themselves freely. When you remove people for wrongthink on your social media platform, you end up creating a culture of censorship on that platform. At that point, it’s only a matter of time before people start leaving that platform. This has already been happening to Twitter, and I am convinced it will happen to Facebook and YouTube as well. Not to mention, a culture of censorship is cancerous to a free and open society. People will be afraid to think for themselves and express themselves openly, while an increasingly authoritarian or at least soft-minded culture will eventually influence the government to cater to its whims and erode the freedom of society as a whole. I do not want to see this happen. At all.
So, no. I don’t think big social media companies should be allowed to get away with this.